How to reduce Spam Scores?

Does Spam Score affect our website?

Greetings, dear readers. Whenever such a question arises, it triggers a haunting uncertainty. Now, let’s delve into why digital marketers consider this a concern. Some SEO Experts and digital marketing experts currently believe that spam score doesn’t impact a website’s ranking. However, others take it seriously, striving to elevate their website’s standards to avoid search engine penalties. In the realm of SEO, the spam score plays a pivotal role in surpassing search engine standards for organic traffic and ranking. Let’s dive deeper to understand reducing spam content and comprehending the concept of spam score

What is a Spam Score?

The Spam Score serves as an SEO metric, gauging the likelihood of a website facing penalties or being labeled as spam by search engines. It considers factors such as link quality, domain authority, and content, providing an overview of a site’s vulnerability to spam-related concerns.

Why do you need to know? 

Comprehending the spam score is essential for website owners and marketers. It aids in evaluating a website’s reliability and health by indicating the risk of being identified as spam by search engines. Awareness of this score allows webmasters to pinpoint and address problems related to link quality, domain authority, and content, thereby protecting their site from penalties and enhancing SEO performance.

How to check my spam score?

You can easily check your spam score in the spam score checker tool.  The results are viewed as per the listed category mentioned in the following:

  • (1-30)% categorized to be low
  • (31-60)% categorized to be medium
  • (61-100)% categorized to be toxic

It’s crucial to note that a high Spam Score doesn’t declare a website as spammy. Instead, it signals that the site possesses certain traits common among spam categories, prompting webmasters to address and remove them. Even if penalties are in place, immediate changes aren’t mandatory. SEO Experts should identify flagged elements and make necessary alterations to prevent future penalties effectively.

What causes a Spam Score?

Spam score has many reasons to be declared openly in roll-down points:

Low Moz Rank

The website’s Moz rank is often impacted when it accumulates a significant number of inbound links, particularly low-quality ones that lack reliability and value to users as genuine backlinks.

Facts to know-

Besides Google, Moz, a prominent SEO community on the internet, created an algorithm assessing the trustworthiness of websites by assigning a Spam Score ranging from 0 to 100%. This metric was formulated by Dr. Matt Peters, Moz’s Director of Data Science, back in 2015.

Low-Categorized Link Diversity

Limited link diversity indicates that a majority of the website’s links either don’t come from referring domains or fail to connect to other websites. This lack of diversity contributes to a higher spam score.

High Anchor Text Ratio

Anchor text serves as a private element in crafting website backlinks, enabling the inclusion of branded links that significantly elevate SEO rankings. Conversely, a scarcity of anchor text leads to a reduction in branded links and contributes to higher spam scores.

No-Follow Do-Follow Link Ratio

While website owners commonly incorporate both no-follow and do-follow links, the crucial factor lies in the balance between these types. Maintaining a proportional ratio within the site is essential; an excessively high ratio can lead to elevated spam scores.

Link To Keywords

Many SEO experts focus on crafting specific keywords within their content to optimize links effectively and maintain a balanced approach. Websites thrive on organic traffic derived from engaged audiences through branded and trustworthy backlinks. However, the absence of such qualities may contribute to a higher spam score.

Copy Content and Visuals

Having duplicate content on your website or removing content can significantly impact the website’s spam score. Google’s ability to detect copied content categorizes it as spam, posing a concern for webmasters. To mitigate high spam scores, website owners seek solutions. Without panic, we’ve compiled key guidelines to alleviate these concerns.

How to reduce Spam Scores?

Outlined below are key strategies that serve as effective emulators to reduce the spam score and revitalize the website’s ranking:

  1. Quality intrinsic Content

Ensure the website offers enriching, relevant, and unique content, avoiding duplications. Focus on crafting authentic, informative, and valuable material that caters to readers’ needs and secures their engagement.

  1. Link Quality

To diminish spam scores, SEO experts should conduct comprehensive backlink profile audits. If necessary, disavow low-quality or spam-infused links to shield the website from penalties. Additionally, focus on acquiring credible, relevant, and dependable backlinks aligned with the content.

  1. On-page Increment

To mitigate keyword stuffing, expand your pages strategically by integrating relevant keywords. Ensure concise, accurate placement of keywords in titles and descriptions to aptly represent the content’s meta tags.

  1. Organic Traffic

The website owners should ensure the overall experience of the website by enhancing the site navigation, page loading speed, and responsiveness of the device used by the users.

  1. Website Security

The website inclusive of HTTPS is considered to be more trustworthy in all prospects with relation to web users, web crawlers, and webmasters.

  1. Technical SEO

To enhance SEO ranking, the SEO experts should fix the issues of:

  • Broken Links
  • Redirects
  • Crawl Error
  • Hidden Text or Links

That is perceived to be manipulative. So, SEO experts should implement a data markup as per the planned structure in the proper way to resolve such issues.

  1. Removal of Malware or Irrelevant Advertisements

A better experience is always welcome but that might be affected due to malware or irrelevant advertisements. So, experts considered scanning the website regularly and keeping the pace of updates to secure vulnerability side by side, reconsidering the placement of ads, for users’ better experience.

  1. Monitor Brand Image and do audits

The Experts keeps a close eye on the negative reviews to promptly resolve those issues and conducts SEO audits to identify the prospective issues to safeguard the traffic of organic users.

Final Words

A high Spam Score hurts the search engine ranking but to reduce such spam intrinsic cause and restore the ranking position proper guidelines such be followed. Hope we can resolve the doubts about reducing the Spam Score by following this guideline to enhance SEO efforts and ranking. Stay in touch for more relevant content.


  1. What are the factors of High Spam Score?

The points are-

  • Usage of excessive keywords.
  • Inherit broken links.
  • Obtain links of low grade or malicious.
  1. How to maintain a Low Spam Score?

The points must considered-

  • Usage of keywords of relevant titles.
  • Using valid and upgraded trustworthy backlinks.
  • Usage of relevant media ads.
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